Activision Blizzard zdvojnásobuje svoju činnosť na Diable, IP Warcraft uprostred meniaceho sa trhu


The times have been rough for the Activision Blizzard juggernaut, as changing market conditions and lack of differentiated IP launches have led the company into a sort of stagnant position in the market - in both launches and revenue sources. The recent split from Destiny developer Bungie took out a bite from one of the company's additional streams of revenue amidst dwindling World of Warcraft subscriptions (after the usual spike post launch for Battle of Azeroth) and the lack of any new sources of income in the close future. This saw the company's stock valuation coming down, and was bookended by the recent layoff of some 8% total of the company's workforce (around 800 out of its 9,600 employees). Reports peg these as being mostly outside of the game development workforce, though, which could give traction to the report that the company is doubling down on IP-related development, instead of shying away from it - a sensible move, if you'll ask me.

Spoločnosť Activision Blizzard COO Coddy Johnson zopakovala fantastické rezervy IP spoločnosti Blizzard a chce, aby spoločnosť dosiahla vyššiu mieru kadencie v vydaniach obsahu, ktoré sledujú typ vysoko kvalitných spustení, ktoré dosahujú vo svojich expanziách World of Warcraft - ale na iných, diferencovanejších zdrojoch výnosov. Johnson tiež zopakoval viac zdrojov určených na prácu na franšíze Diablo s tým, že „počet zamestnancov spoločnosti Diablo v oblasti rozvoja výrazne porastie“, pričom „Tímy pracujú na niekoľkých projektoch pre franšízu, ako aj na globálnom uvedení spoločnosti Diablo Immortal na trh“.
Sources: Kotaku, Venture Beat